In addition, the quantifiability of paid marketing for PC/console games – and you know I’m big on quantifiability – can be tricky.
Most people on Facebook who might like your game may never have interacted with a post related to that short list of similar games Facebook allows targeting based on.
You can subscribe to GameDiscoverCo Plus to get access to exclusive newsletters, interactive daily rankings of every unreleased Steam game, and lots more besides.]
So you could try to target Facebook narrowly, and say only target people who ‘liked’ games like yours..
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