Boot up Football Manager 2020 and you’ll see the in-game pitch-side advertising hoardings adorned with the logo of a mental health charity.
Sports Interactive boss Miles Jacobson recently took to Twitter to offer mental health charities free in-game advertising amid the coronavirus lockdown.
I suspect CALM we get quite a few eyeballs on its Football Manager 2020 in-game advertising.
The Campaign Against Living Miserably (CALM), a UK-based charity that works to prevent suicide, got in touch – and now its logo is all over Football Manager 2020.