Currently, Google Play Instant is out only as a closed beta, but developers can check out some games already using the option in the Google Play Store like Clash Royale and Words with Friends 2.
Google is working on a new feature for its Android-based Google Play store that lets players instantly play select mobile games right from the storefront without bothering with a hefty download first.
Dubbed Google Play Instant, the feature aims to improve discovery, offer a more friction-free play option, and to boost the impact of social invites and marketing campaigns.
Google Play Instant is slated to open up to more developers later this year.