After loitering in the top-sellers chart of every platform it’s been available on for the best part of four and a half years, GTA V is now the most profitable entertainment product ever, according to analysts.
Raking in around $6 Billion since its release in September 2013, GTA V has made more money than any book, film, record or video game ever released, and shows no signs of stopping.
“Since it’s launch in 2013, GTA V has sold 90 million units, putting its total haul for publisher Take-Two Interactive in the neighborhood of $6 billion,” Doug Creutz, an analyst for Cowen told MarketWatch.
As well as its online service fuelling its perennial lifespan, because of its popularity and content, GTA V constantly courts controversy, and stays in the news.