Atomic Arcade, an internal Hasbro AAA studio based in North Carolina, is currently working on a G.I. Joe game that Ayoub says is “not your daddy’s G.I. Joe“, starring the character Snake Eyes.
As per Ayoub, Hasbro is hoping the game will be a “shot in the arm to the G.I. Joe franchise.”
In fact, Ayoub says that with its Snake Eyes game, the studio is attempting to do “something similar” for the G.I. Joe IP as what Arkham Asylum did for Batman.
Hasbro has seen unprecedented success in gaming with Baldur’s Gate 3, so it’s no surprise that the company is planning on greatly expanding its presence in the AAA space.