In their Advocacy track talk on “Understanding the Social Values of Your Players” Riot Games’ Tash Elliott and Jeffrey Burrell will discuss the extensive research Riot has done to understand the underlying social values their players have across the world, lessons learned, and how they applied that information to create meaningful social impact campaigns and long term value for players.
This is more important now than ever because game developers need to be thinking globally when they consider their players, all of whom will have different backgrounds and different social values.
It promises to be an intriguing talk on a timely and relevant issue for many game makers, so don’t miss it!
For more information about GDC 2018, which runs March 19th through the 23rd, visit the show’s official website, and subscribe to regular updates via Facebook, Twitter, or RSS.