Nintendo’s range of mobile games shore up the success of its IPs by attracting new audiences to its Switch games.
“Sales from the mobile business do not account for a very large percentage of Nintendo’s overall business, but the mobile business itself is significant in that it provides a wide range of customers a way other than Nintendo Switch to continue playing games using Nintendo IP over a long period,” concluded Furukawa.
That’s according to Shuntaro Furukawa, president of the company, who endorsed the games in a recent investor Q&A.
Animal Crossing Pocket Camp introduced paid membership schemes last year, and has accrued $150 million in lifetime revenue.