A number of mobile games and apps now use a smart device’s microphone to track the shows or advertisements its players see on TV.
But the use of Alphonso’s tech inside games geared at children could land some developers in hot water.
Rather, it uses a device’s microphone to listen to and identify audio signals in TV shows and advertisements.
The start-up Alphonso is behind the tech which the New York Times reports now allows more than 250 games on the Google Play Store (and some on Apple’s App Store) to potentially listen in on and report TV-viewing information back to advertisers.