Sources told Insider Sony has been looking into in-game ads since it released the PS5 about a year and a half ago.
Sony is working with marketing partners to design in-game ads, according to sources for Business Insider.
Like Microsoft, Sony doesn’t appear to be very interested in taking a cut of the ad revenue once its in-game ads are in place (though Sony hasn’t yet delivered a final decision on that, so things may change).
Unlike mobile games, however, PlayStation ads will be blended into the game’s environment.