Strauss Zelnick, the CEO of Take-Two Interactive, suggested that consumers are “ready” for the next-gen game price to increase to $69.99, as NBA 2K21 will cost exactly that.
This price was also a $10 increase from the previous generation’s new game price point.
NBA 2K21 is notable because it was the first next-generation title to have the $69.99 price point attached to it.
For context, the usual launch price for most 2K titles over the last two generations of consoles was $59.99.